Designed for university business courses
Where business
students learn by doing
Premium educational simulations where students make the strategic decisions that shape real businesses. Learn by doing, compete to win.
Start your journeyHow your course runs
Set the course.
Keep your focus on teaching.
Routine delivery follows your schedule. You stay close to the moments that need your judgment.
Configure once
Choose the course, organize sections, and set your round deadlines.
Students learn by doing
Students make decisions, apply concepts, and explain the thinking behind their choices.
Routine work runs
Scheduled rounds, automated grading, and feedback keep the course moving.
Review and teach
Spot-check grades, handle exceptions, and discuss what students have learned.
Assessment with faculty oversight
A common rubric.
A useful next step.
Students see how their work was assessed. Faculty can review the reasoning and retain control of grades.
Student marketing plan
Illustrative excerptTurning a decision into a rationale
Intro to Marketing · Target market & positioning
“We chose convenience-focused students as our primary segment. Our $24 price and campus pickup channel support their need for a simple, affordable option. We allocated 60% of our promotion budget to campus creators because they reach this audience where it already spends time. Our next step is to test whether convenience matters more than a lower price.”
Recorded decisions in this example
- Target segment
- Convenience-focused students
- Price
- $24
- Channel
- Campus pickup
Applied learning rubric
Levels 0–4Select a criterion to explore the feedback.
Use of Evidence
The price, channel, and promotion allocation support the recommendation. To strengthen the argument, explain the trade-off behind one of these choices.
Use of Evidence. Example level 3 of 4. Meets expectations. The price, channel, and promotion allocation support the recommendation. To strengthen the argument, explain the trade-off behind one of these choices.
Faculty review and grade overrides remain available.
Explore the criteria above. Excerpt, decisions, feedback, and levels are illustrative.
Support for assurance of learning
Make learning visible across your program.
Bring evidence from the classroom into your school's AACSB assurance-of-learning process, with outcomes connected to the skills students demonstrate.
Build an evidence base around the competencies your program wants students to demonstrate.
- Connect assessments to your learning goals
- Define what meets expectations
- See attainment by assessment criterion
Learning evidence
Illustrative dataWhat can students demonstrate?
5 below · 13 meet · 6 exceed expectations
3 below · 13 meet · 8 exceed expectations
6 below · 13 meet · 5 exceed expectations
A starting point for a faculty conversation
Where could students better connect their recommendations to their actual decisions?
Program reporting currently supports selected Intro to Marketing and Launchpad sections. Your school defines its goals and assessment process.
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Launch Your Own Brand
Intro to Marketing
Principles of Marketing in four rounds — segment, brand, price, promote. Each student launches their own brand from scratch.
Free for instructors
For instructors evaluating
Walk through it before you adopt it.
See exactly what your students experience, plus the instructor dashboard. About 8 minutes, no signup.
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