Designed for university business courses

Where business
students learn by doing

Premium educational simulations where students make the strategic decisions that shape real businesses. Learn by doing, compete to win.

Start your journey Take the tour

Round 3 results are inReleased to all six teams

Aurora LabsSmart speakers, round 3

21%market share

Awareness 61%
Satisfaction 70%
2nd of 6up 1

Market share, round 3

1Helios Labs22%
2Aurora LabsYou21%
3NovaTech18%

Round 4 decisionsDue Friday, 11:59 PM

Illustrative example from the Marketing simulation tour

How your course runs

Set the course. Keep your focus on teaching.

Routine delivery follows your schedule. You stay close to the moments that need your judgment.

Course setupMarketing Strategy, fall term
SimulationMarketing Management & Strategy
Sections2 sections, 48 students
Case studies5 assigned
Round deadlines, Fridays at 11:59 PM
Sep 12
Sep 19
Sep 26
Oct 3
Oct 10
Schedule saved

Course setupMarketing Strategy, fall term

SimulationMarketing Management & Strategy

Sections2 sections, 48 students

Case studies5 assigned

Round deadlines, Fridays at 11:59 PM

Sep 12
Sep 19
Sep 26
Oct 3
Oct 10

Schedule saved

Assessment with faculty oversight

A common rubric. A useful next step.

Students see how their work was assessed. Faculty can review the reasoning and retain control of grades.

Student marketing plan

Illustrative excerpt

Turning a decision into a rationale

Intro to Marketing, target market and positioning

“We chose convenience-focused students as our primary segment. Our $24 price and campus pickup channel support their need for a simple, affordable option. We allocated 60% of our promotion budget to campus creators because they reach this audience where it already spends time. Our next step is to test whether convenience matters more than a lower price.”

Target segment: Convenience-focused students
Price: $24
Channel: Campus pickup

Applied learning rubric

Levels 0–4

Select a criterion to explore the feedback.

Meets expectations

Use of Evidence

The price, channel, and promotion allocation support the recommendation. To strengthen the argument, explain the trade-off behind one of these choices.

Faculty review and grade overrides remain available.

Explore the criteria above. Excerpt, decisions, feedback, and levels are illustrative.

Support for Assurance of Learning

Make learning visible across your program.

Bring evidence from the classroom into your school's AACSB Assurance of Learning process, with outcomes connected to the skills students demonstrate.

Build an evidence base around the competencies your program wants students to demonstrate.

Map course assessments to your learning goals, with our help
Agree what meets expectations for each goal
See attainment by assessment criterion

Explore the Learning Evidence Pack See the sample report

Learning evidence

Illustrative data

What can students demonstrate?Intro to Marketing, 24 individual reports

Use of evidence19 of 24 meet or exceed
5 below, 13 meet, 6 exceed expectations
Concept application21 of 24 meet or exceed
3 below, 13 meet, 8 exceed expectations
Decision alignment18 of 24 meet or exceed
6 below, 13 meet, 5 exceed expectations

A starting point for a faculty conversation

Where could students better connect their recommendations to their actual decisions?

Your school defines its goals and assessment process.

ModernSims is not affiliated with, licensed by, or endorsed by any accrediting body. Assessment design, targets and accreditation decisions remain with your school and its faculty.

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